Lusha charges 5 credits per phone number and 1 per email, so one mobile reveal costs $0.44 to $0.62 depending on plan and billing.
Key takeaways
- Lusha's pricing page, read on September 27, 2026, lists Starter at $49.90 a month, Pro at $69.90 and Premium at $399.90 on monthly billing, plus a free plan with 40 credits a month.
- Annual billing is shown as 25% off, which brings Starter to $37.45, Pro to $52.45 and Premium to $299.95 a month.
- On the same page, a phone number costs 5 credits and an email 1 credit, so a mobile number costs five times an email on every plan.
- By our arithmetic, a revealed mobile number costs $0.62 on monthly Starter and $0.44 on annual Pro or annual Premium.
- A rep who reveals 200 mobile numbers and 200 emails a month needs 1,200 credits, three times what Starter includes.
Most SDRs and BDRs who search Lusha's price want the cost of what they use, a direct line to call. This page converts every plan into a cost per email and per mobile number.
What does Lusha cost in 2026?
Lusha sells four self-serve tiers and a quoted Scale plan. On monthly billing, Starter costs $49.90, Pro $69.90 and Premium $399.90 a month, per Lusha's pricing page read on September 27, 2026. Annual billing takes 25% off, and every plan draws on one pool of credits.
Credits are shared by everyone on the plan, so a second rep on Pro halves what each person can reveal.
| Option | Price |
|---|---|
| Freelvy Starter | €49/month |
| Lusha Pro, annual billing | $52.45/month |
| Lusha Pro, monthly billing | $69.90/month |
How much does one phone credit cost on each plan?
A Lusha credit costs between about 9 and 12 cents, and a mobile number burns five of them. That puts one revealed mobile number between $0.44 and $0.62, and one email between $0.09 and $0.12. The figures below are our arithmetic on Lusha's published prices and allowances.
Annual billing matters more than the plan. It cuts the price of a mobile number by about a quarter on every tier.
What does a phone-heavy SDR month cost on Lusha?
Take a rep who reveals ten mobile numbers and ten emails every working day. Over 20 working days, that is 200 mobile numbers and 200 emails, or 1,200 credits. The scenario is ours.
Starter covers a third of that month. Its 400 credits pay for 80 mobile numbers and nothing else. Pro's base tier, at 600 credits, covers half.
Pro has a credit slider. On Lusha's pricing page, a Pro plan with 24,000 credits a year costs $2,099.10 billed annually, about $175 a month by our arithmetic. That is 2,000 credits a month, enough for our rep, with two seats included.
Premium carries two such reps. Their 2,400 credits fit inside 3,400, with 1,000 left for emails or intent. Split two ways, that is about $150 per rep a month on annual billing, or $200 on monthly billing.
The monthly plans soften a heavy month. Lusha's comparison table shows unused monthly credits on Pro and Premium rolling over up to twice the monthly allowance. Starter credits do not roll over, and the option is listed as not applicable on Scale. On annual plans, the whole year of credits is granted upfront.
Which Lusha plan fits which rep?
The right plan depends on the ratio of phones to emails in your day. An email-first rep fits Starter, and a rep who calls a few prospects a day fits Pro. Anyone who calls as the main channel ends up on Pro's upper slider or on Premium, where credits are pooled across five seats.
Starter
Starter suits a single rep who writes more than he dials. It reveals 400 emails or 80 mobile numbers a month, with one seat.
Pro
Pro is the cheapest credit on monthly billing and includes two seats. Its base 600 credits give 120 mobile numbers a month, shared between both users, and the slider adds volume without a jump to Premium.
Premium
Premium is a team plan with five seats sharing 3,400 credits. Per credit it costs almost the same as Pro, so its value is the seat count, not a cheaper number. Scale, above it, is quoted by Lusha's sales team.
What changed in Lusha pricing since 2025?
The ladder was rebuilt, and the phone price was halved. On Lusha's pricing page as archived on June 11, 2025, Pro cost $22.45 a month billed annually for 3,600 credits a year shared by three seats. Premium cost $52.45 a month for 9,600 credits a year and five seats.
In September 2026, $52.45 a month billed annually buys Pro, with 7,200 credits a year and two seats. Premium now costs $299.95 a month for 40,800 credits and five seats, and a Starter tier at $37.45 sits underneath. The free plan went from 50 credits a month to 40.
The phone price moved the other way. The June 2025 page priced a phone number at 10 credits and an email at 1. The September 2026 page prices a phone number at 5 credits, so each credit now buys twice as many phone numbers.
Who should stay on Lusha?
Stay if your reps find contacts one at a time while looking at a profile or a CRM record. Lusha's browser extension is built for that motion, and the entry price is low. Stay too if calling is occasional, because Starter and Pro then cost cents per contact.
Reconsider if the phone is your main channel. At five credits a number, the plan that fits a calling rep is several steps above the one that fits an emailing rep. Numbers also go stale. Lusha counted 13,600 contacts changing jobs every working day in the first half of 2026, so a list revealed in spring needs checking before a summer call block. Our guide to what prospecting data costs a sales team runs the same math at team scale.
Where Freelvy sits for phone-heavy prospecting
Freelvy is our product, an AI sales platform. It works the way ChatGPT or Claude does. You describe the customer you want in one prompt, and Freelvy searches 40+ live sources at query time, including maps, official company registries, job boards, storefronts and ad libraries, rather than filtering a stored database. It enriches every row through provider waterfalls, 23 for emails and 13 for phone numbers, then writes and sequences the outreach in the same thread. The waterfalls find and verify more than 92% of emails and find more than 90% of phone numbers.
On price, a verified phone number costs 15 credits and a verified email 3. Plans start at €49 a month for 1,500 credits, which is 100 verified phone numbers. Pro costs €179 for 6,000 credits and Max €499 for 18,000. The rep in our scenario would use 3,600 credits, inside Pro. A row that fails verification is never delivered and never billed, and team members are unlimited. The phone finder runs the 13-provider cascade, and billing is monthly with no lock-in.
Free 7-day trial, no credit card, at freelvy.com.
Freelvy isn't for teams that would rather pay one tool for the data, another for enrichment and a third for sending.
How we verified these numbers
We read Lusha's pricing page, its plan comparison table, its credit table and its contact change report on September 27, 2026, and Lusha's pricing page as archived on June 11, 2025. The cost per email, cost per mobile number and the phone-heavy month are our arithmetic.
FAQ
How many credits does a phone number cost on Lusha?
Five credits, per Lusha's pricing page read on September 27, 2026. An email costs one credit, so a mobile number costs five times an email on every plan. At Lusha's published prices, that puts one mobile number between $0.44 on annual Pro or Premium and $0.62 on monthly Starter.
How many phone numbers does Lusha Starter include?
Up to 80 a month if you reveal nothing else. Starter includes 400 credits a month at $49.90 on monthly billing, or $37.45 a month billed annually, and each phone number takes 5 credits. Revealing emails from the same pool lowers that ceiling one credit at a time.
Is Lusha's annual plan worth it for a calling rep?
For a steady caller, yes. Annual billing is shown as 25% off, which lowers a mobile number from $0.58 to $0.44 on Pro by our arithmetic. The trade-off is that the full year of credits is granted upfront, and the monthly rollover option applies to monthly Pro and Premium plans.
Do Lusha credits roll over?
On monthly Pro and Premium plans, yes. Lusha's comparison table, read on September 27, 2026, shows unused credits rolling over up to twice the monthly allowance. Starter credits do not roll over, and Scale lists rollover as not applicable. Annual plans grant the whole year of credits upfront instead of monthly.
Does Lusha have a free plan?
Yes. Lusha's free plan gives 40 credits a month and one seat, per its pricing page read on September 27, 2026. That is eight mobile numbers or 40 emails a month, enough to test the browser extension but not to run a calling day.
How does Lusha compare with Apollo or Cognism?
Lusha sells small self-serve plans whose credits are shared by the seats on each plan, and a phone number costs five credits. Apollo sells per-seat plans that bundle data with outreach tools, and Cognism publishes no prices. Our Apollo pricing breakdown and Cognism pricing guide cover each vendor's plans and credit rules.
Sources and methodology
Every page below was read on September 27, 2026, and the archived Lusha page shows the pricing page as it stood on June 11, 2025. Costs per reveal and the phone-heavy scenario are our own arithmetic on Lusha's published prices.
- lusha.com, pricing
- lusha.com, blog b2b contact change report
- web.archive.org, lusha.com pricing
- https://freelvy.com/pricing