Apollo's list prices in 2026 are $49, $79, and $119 per user per month billed annually, plus a free plan. Those numbers are accurate, verified on Apollo's official pricing page on September 9, 2026. They are also not what most teams end up reasoning about, because since the 2025 migration to a unified credit system, the real currency of an Apollo subscription is credits, and credits behave in ways the price table does not show.

TL;DR

  • Official 2026 plans: Free ($0, 900 credits a year granted monthly), Basic $49, Professional $79, Organization $119 per user per month on annual billing.
  • Credits per seat per year: 30,000 (Basic), 48,000 (Professional), 72,000 (Organization), granted upfront.
  • One mobile number costs 8 credits, the most expensive action in the system.
  • No rollover is reported anywhere; unused credits expire with the cycle.
  • The free plan exports about 10 contacts a month, an evaluation tier since the 2025 migration.

Here is the complete picture, plan by plan, then the four credit rules that decide your real cost.

The 2026 plans, from the official page

PlanPrice (annual billing)Credits per seat per yearNotes
Free$0900, granted monthlyAbout 75 credits a month
Basic$49/user/month30,000, granted upfront14-day trial available
Professional$79/user/month48,000, granted upfrontThe "most popular" tier
Organization$119/user/month72,000, granted upfront3-seat minimum

Monthly billing runs higher: Apollo displays annual billing as a 24 percent saving. Third-party pricing analyses put the monthly-billed equivalents at $59, $99, and $149.

What the bundle includes is genuinely broad at every paid tier: the contact database, sequences, a dialer, CRM integrations, deliverability tooling, and Apollo's AI features. On pure feature-per-dollar, nothing in the category matches it, which is the consistent verdict of 2026 reviews. The price table is not where Apollo surprises people. The credit meter is.

Rule 1: credits are spent when data leaves the platform

Searching and filtering inside Apollo is free. The meter runs when you reveal or export: analyses of the unified system describe one credit per contact exported or synced to a CRM, with email reveals metered similarly. A 1,000-contact list pushed to your CRM is 1,000 credits, a meaningful bite out of a Basic seat's 30,000-credit year.

Rule 2: mobile numbers cost 8 credits each

The single most expensive action in the system, according to Docket's pricing research: one mobile number costs 8 credits. A calling-focused team revealing 500 mobiles a month consumes 4,000 credits monthly, or 48,000 a year, which is an entire Professional seat's allowance spent on phone numbers alone. This matters twice over because mobile accuracy is also a recurring complaint in reviews, especially outside North America: you pay 8 credits whether the number connects or not.

Rule 3: credits expire, nothing rolls over

Unused monthly credits on the free plan vanish at each cycle, and annual allowances are bounded by the subscription year. The same analyses report no rollover anywhere in the system. Combined with upfront annual grants, this produces the classic pattern documented in user complaints: teams burn through the yearly allowance by month eight, then face overage purchases or a tier upgrade to finish the year.

Rule 4: the free plan is now an evaluation tier

The free plan's 900 yearly credits arrive as roughly 75 a month, and the export path is capped hard: reports on the free-tier changes describe about 10 export credits a month. You can search a large database and look at it, but you cannot work it. For solo users who built a workflow on the older free plan, this was the change that broke it.

So what does Apollo really cost?

For a US-focused team that mostly reveals work emails, stays inside its allowance, and uses the whole bundle, the sticker price is honest: $49 to $119 per seat is the category's best feature-for-price deal. The gap between sticker and reality opens with mobiles at 8 credits, exports at scale, expiring allowances, and data quality outside the US, where independent tests place accuracy around 65 to 80 percent against a marketed 91 percent. One review puts real spend for heavy users at $150 to $400 per user per month after overages, a figure we could not independently verify but which matches the mechanics above.

If you are comparing options beyond the credit math, our Apollo alternatives comparison covers six tools by the specific problem each one solves.

Where Freelvy sits in this conversation

Freelvy is our product, an AI sales platform. It works the way ChatGPT or Claude does: you describe the customer you want in one prompt, and the agent searches 40+ live sources at query time, maps, official company registries, job boards, storefronts and ad libraries, rather than filtering a stored database. It then enriches every row with verified contact data, six providers in cascade for emails and nine for phone numbers, and writes and sequences the outreach from the same brief. Search, enrichment and sequencing sit in one thread instead of three tools. Plans start at €49 per month for 1,500 credits, team members are unlimited on every plan, and a row that fails verification is never delivered and never billed.

The pricing logic is the mirror image of Apollo's. Credits are spent on what the agent actually searched and enriched, a row that fails verification costs nothing, and there is no per-seat data contract to size before you know your volume. There is a free 7-day trial, no credit card, at freelvy.com.

How we verified these numbers

The plan table was read on apollo.io/pricing on September 9, 2026, in a browser since the page renders in JavaScript. Credit mechanics (export metering, 8-credit mobiles, no rollover, free-plan export cap) come from concordant 2026 analyses linked in the text. The $150 to $400 real-spend figure could not be independently verified and is attributed.

FAQ

How much does Apollo cost per user in 2026?

On annual billing, $49 (Basic), $79 (Professional) or $119 (Organization, 3-seat minimum) per user per month, as displayed on the official pricing page on September 9, 2026. Third-party analyses put the monthly-billed equivalents at $59, $99 and $149; Apollo advertises annual billing as a 24 percent saving.

How many credits do you get with each Apollo plan?

Per seat per year: 900 on the free plan, granted monthly; 30,000 on Basic; 48,000 on Professional; 72,000 on Organization, all granted upfront on the paid tiers. Credits are the real unit of consumption, spent when you reveal or export contact data rather than when you search.

Do Apollo credits roll over?

No. Analyses of the unified credit system report no rollover: monthly free credits vanish at each cycle and annual allowances end with the subscription year. This is why teams that front-load exports often run short by month eight and face overage purchases or an upgrade.

How many credits does a mobile number cost on Apollo?

Eight credits per mobile number according to Docket's 2026 pricing research, the highest unit cost in the system. A team revealing 500 mobiles a month consumes 4,000 credits monthly, the equivalent of an entire Professional seat's yearly allowance spent on phone numbers alone.

Does Apollo offer a free trial?

Yes. The official page shows a 14-day trial on the Basic and Professional plans, alongside a permanent free plan. The trial exposes the full feature set; the free plan is limited to about 75 credits a month and a low export cap, so it works for evaluation rather than daily prospecting.

Sources and methodology

All pages below were consulted on September 9, 2026. Prices from official pages are stated directly; figures from third-party analyses are attributed in the text.