On entry plans read on November 13, 2026, a B2B email costs a median of about $0.05 and a mobile number a median of $0.58, across the vendors that publish prices.
Key takeaways
- The Freelvy B2B Contact Data Price Index 2026 covers 31 vendors of B2B emails and phone numbers whose official pricing pages were read on November 13, 2026.
- The median cost of an email on the cheapest paid plan is about $0.05 across 24 vendors, from $0.016 at Datagma to $0.58 at UpLead.
- The median cost of a mobile number is $0.58 across 17 vendors, from $0.099 at ContactOut to $6.00 at Amplemarket, almost 12 times the median email.
- 29 of the 31 vendors publish at least one price; only Cognism and ZoomInfo publish none. 10 of 31 bill per seat, and 1 of 29 priced vendors requires an annual contract.
- 17 of the 29 priced vendors say in writing that a lookup that finds nothing is free. None says it charges for one, and 12 do not say.
A sales or revenue leader renewing a data contract hears "cost per contact" from every vendor and never the same unit. This index puts every vendor on one unit, computed the same way, from the pages the vendors publish themselves.
What does B2B contact data cost in 2026?
The short answer is a few cents for an email and about half a dollar for a mobile number, on the cheapest plan of a vendor that publishes its prices. Each finding below is one sentence, ready to quote with the name of the index.
The Freelvy B2B Contact Data Price Index 2026 found that the median cost of one email on the cheapest paid plan is about $0.05 across 24 vendors with published prices.
The Freelvy B2B Contact Data Price Index 2026 found that the cost of one email ranges from $0.016 at Datagma to $0.58 at UpLead, a spread of 36 to 1.
The Freelvy B2B Contact Data Price Index 2026 found that the median cost of one mobile number on the cheapest paid plan is $0.58 across 17 vendors that sell phone numbers at a published price.
The Freelvy B2B Contact Data Price Index 2026 found that the cost of one mobile number ranges from $0.099 at ContactOut to $6.00 at Amplemarket, a spread of 60 to 1.
The Freelvy B2B Contact Data Price Index 2026 found that a mobile number costs almost 12 times an email when the two medians are compared, and 5.6 times the email inside the median vendor that sells both.
The Freelvy B2B Contact Data Price Index 2026 found that 29 of 31 vendors publish at least one price, and that the 2 that publish none, Cognism and ZoomInfo, sit at the top of the market.
The Freelvy B2B Contact Data Price Index 2026 found that 10 of 31 vendors price per seat, while 21 sell a credit pool shared by the whole team.
The Freelvy B2B Contact Data Price Index 2026 found that 1 of 29 priced vendors, Amplemarket, requires an annual contract on its entry plan; the other 28 sell it month to month.
The Freelvy B2B Contact Data Price Index 2026 found that 17 of 29 priced vendors state that a lookup that finds nothing is free, 12 do not say, and none states that it charges.
The Freelvy B2B Contact Data Price Index 2026 found that the cheapest standalone entry plan with contact data is BetterContact Starter at $15 a month for 200 credits.
How was the Freelvy B2B Contact Data Price Index 2026 built?
We listed 40 vendors that sell B2B emails or phone numbers, read each official pricing page and help center on November 13, 2026, and divided the price of the cheapest paid plan by the number of emails or mobile numbers its credits buy. Nothing comes from a third party, and nothing comes from a vendor page that could not be read.
The unit is the cheapest paid plan that includes contact data, on monthly billing, in the currency the vendor displayed. When the data is sold as an add-on to a sending plan, as at lemlist, Smartlead and Woodpecker, the add-on price alone is the unit, because the index measures data. When a plan gives separate email and phone allowances, as at Wiza and Surfe, each allowance is divided into the full plan price. When a vendor caps an "unlimited" plan in its terms, as ContactOut does at 2,000 emails and 1,000 phones a month, the cap is the quantity. When only an annual term exists, as at Amplemarket, its monthly figure is used and the row says so.
The cost per email is the plan price divided by the number of emails the plan's monthly credits buy. The cost per mobile number is the same arithmetic on the cheapest plan that sells mobile numbers. Medians are computed on the vendors with a computable unit, in the displayed figures, dollars and euros at face value. Five vendors displayed euros to us. Multiplying their figures by any rate up to 1.25 dollars per euro moves neither median by more than a third of a cent, so the medians hold either way.
Freelvy publishes this index. Its own row is computed from its public price list exactly like the others, and it is excluded from every median and share. Seven vendors refused our reading or served an empty page twice and are listed below without numbers. Two tools that sell sending and no data, QuickMail and Salesloft, are out of the index.
The full table: 31 vendors on one unit
Every row uses the cheapest paid plan with contact data on monthly billing, as displayed on the vendor's official pricing page on November 13, 2026. "Not published per unit" means the vendor shows a plan price but not how many credits an email or a phone number costs, so no unit can be computed. The last row is Freelvy, the publisher of the index, computed the same way.
Seven vendors could not be read on November 13, 2026, and carry no numbers in this index: RocketReach, Findymail, Reply.io, Swordfish, Lead411, Prospeo and Seamless.AI. They will be read again at the next edition.
How much does a verified email cost per contact?
About $0.05 at the median, and under $0.03 at the eight cheapest vendors. The 24 vendors with a computable email unit split into three groups. Email finders built on their own database, such as Datagma, Skrapp, Hunter, Saleshandy and Snov.io, sit between $0.016 and $0.039. Waterfall enrichers that query several providers, such as Persana, lemlist, Dropcontact, FullEnrich and BetterContact, sit between $0.043 and $0.075. Tools that bundle a small allowance into a seat, such as Lusha, Surfe, Wiza and UpLead, sit between $0.125 and $0.58.
| Option | Price |
|---|---|
| Datagma | $0.02 |
| Skrapp | $0.02 |
| ContactOut | $0.03 |
| Hunter | €0.03 |
| Saleshandy | $0.03 |
| Smartlead | $0.03 |
| Woodpecker | $0.03 |
| Clay | $0.04 |
| Snov.io | $0.04 |
| Persana | $0.04 |
| Instantly | $0.05 |
| GetProspect | $0.05 |
| lemlist | $0.05 |
| Dropcontact | €0.06 |
| FullEnrich | €0.06 |
| Anymail Finder | €0.07 |
| BetterContact | $0.08 |
| Adapt | $0.10 |
| LeadIQ | $0.10 |
| Lusha | $0.13 |
| Freelvy Starter | €0.135 |
| Amplemarket | $0.27 |
| Surfe | $0.33 |
| Wiza | $0.49 |
| UpLead | $0.58 |
Three vendors sell the email in a way that produces no unit. Kaspr includes unlimited B2B emails under a fair-use policy on its paid plans, so its cost per email is not a number. Mailshake sells its Data Finder as an unlimited add-on at $19 a month. Apollo publishes a Basic price of $49 per seat in its page data but builds the credit counts in scripts, so the quantity could not be read. Our Apollo pricing breakdown covers what those credits buy once the page is rendered.
How much does a phone number cost in B2B data?
$0.58 at the median, and the spread is wider than for emails. Seventeen vendors sell mobile numbers at a published price, and the cheapest ten stay under $0.60. ContactOut ($0.099 under its fair-use cap), GetProspect ($0.12 per number found), Saleshandy ($0.164), lemlist and Snov.io ($0.20) form the low end. FullEnrich, UpLead, Kaspr and Lusha cluster between €0.58 and $0.62. Above $0.75 sit BetterContact, Surfe, Adapt, LeadIQ and Amplemarket, whose Startup plan gives 600 phone credits per user per year.
| Option | Price |
|---|---|
| ContactOut | $0.10 |
| GetProspect | $0.12 |
| Saleshandy | $0.16 |
| lemlist | $0.20 |
| Snov.io | $0.20 |
| Persana | $0.43 |
| Datagma | $0.49 |
| Wiza | $0.49 |
| FullEnrich | €0.58 |
| UpLead | $0.58 |
| Kaspr | €0.59 |
| Lusha | $0.62 |
| Freelvy Starter | €0.675 |
| BetterContact | $0.75 |
| Surfe | $0.98 |
| Adapt | $0.99 |
| LeadIQ | $1 |
| Amplemarket | $6 |
The markup over an email inside one vendor tells you how it sees phone data. UpLead and Wiza charge the same credit for both. Lusha charges 5 credits for a phone and 1 for an email, Saleshandy 6 and 1, FullEnrich, Persana, BetterContact and LeadIQ 10 and 1, and Datagma 30 and 1. Our Lusha pricing breakdown shows what that ratio does to a phone-heavy month.
Which B2B data vendors publish their prices?
Twenty-nine of the 31 vendors in the index publish at least one price on their pricing page. Cognism and ZoomInfo publish none and route every visitor to a quote. The two are also the two largest vendors in the index by reputation, which matches what our Cognism pricing and ZoomInfo pricing pages found earlier this year.
Publishing a price is not the same as publishing a unit. Four more vendors show a plan price without the quantity that turns it into a cost per contact. Apollo shows $49 per seat and builds the credits in scripts. Databar sells 5,000 credits for $99 and prices each provider inside the product. Cargo sells 1,500 credits for $165 and lists integration costs inside the workspace. Mailshake sells unlimited credits for $19. So 25 of 31 vendors, four in five, let a buyer compute the cost of one contact before talking to anyone.
Is B2B contact data priced per seat or per account?
Mostly per account. Ten of the 31 vendors price per seat or limit the entry plan to one user: Apollo, Kaspr, UpLead, Wiza, ContactOut, Surfe, Mailshake, Amplemarket, Cognism and ZoomInfo. The other 21 sell a monthly credit pool that any number of users can share, often with "unlimited users" written on the page, as at Hunter, Snov.io, Anymail Finder, FullEnrich, GetProspect and Persana.
Annual contracts have almost disappeared from entry plans. Only Amplemarket, at $600 a month on an annual term, requires one. The 28 other priced vendors sell their entry plan month to month, usually with a discount of 10% to 33% for paying yearly. Our roundup of B2B contact data without an annual contract looks at what those monthly plans do with unused credits.
Failed lookups are the quiet variable. Seventeen priced vendors write that a search that finds nothing costs nothing, including Hunter, Lusha, Snov.io, Dropcontact, FullEnrich, BetterContact, Clay, lemlist and Saleshandy. Twelve do not address it on the pages we read, including Kaspr, Surfe, LeadIQ, Persana and Apollo. None states that it charges for a miss. On a list where one lookup in five finds nothing, the silence is worth 20% of the price.
What is the cheapest B2B contact data in 2026?
By monthly price, BetterContact Starter at $15 for 200 credits is the cheapest standalone entry plan in the index, followed by LeadIQ at $20 for 200 credits and lemlist's data add-on at $20 for 2,000 credits. Woodpecker's Lead Finder add-on costs $10 for 500 credits but requires its $39 sending plan.
By cost per email, Datagma ($0.016), Skrapp ($0.019), ContactOut and Hunter ($0.025) lead. By cost per mobile number, ContactOut ($0.099), GetProspect ($0.12) and Saleshandy ($0.164) lead. Cheapest is a unit price, not a verdict: coverage, match rate and whether the number reaches the person decide the real cost. Our guide to prospecting data cost for a sales team turns these unit prices into a monthly budget.
Where Freelvy lands in its own index
Freelvy is our product. On the same arithmetic, its Starter plan at €99 per seat with 2,200 credits gives €0.135 per verified email and €0.675 per phone number found. That puts Freelvy at 2.7 times the median email price, cheaper than four vendors and dearer than twenty. On mobile numbers it sits 16% above the median, cheaper than five vendors and dearer than twelve. Freelvy is not a cheap data source per unit, and the index says so.
Freelvy is an AI sales platform used the way you use ChatGPT or Claude. You describe the customer you want in one prompt, and Freelvy searches 60+ live data sources at query time, including maps, official company registries, job boards, storefronts and ad libraries, instead of filtering a stored database.
Every row is enriched through cascades of 24 email providers and 15 phone providers. They find and verify more than 92% of emails and find more than 90% of phone numbers. Freelvy then writes the outreach and runs it through its sequencer in the same thread, so search, enrichment and sequencing stay together.
Pricing is per seat, billed monthly, with no lock-in. Starter costs €99 per seat a month with 2,200 credits per seat, Pro €199 with 4,500, and Enterprise is on quote. A verified email costs 3 credits and a phone number found costs 15. An email that is not found costs nothing. Seats are unlimited from the Pro plan (Starter is limited to 2), and managers get free view-only access. Sending accounts for email and LinkedIn are included per seat, and the sequencer is unlimited. The full price list is on our pricing page.
Free 7-day trial, no credit card, at freelvy.com.
Freelvy isn't for teams that would rather pay one tool for the data, another for enrichment and a third for sending.
How to cite this index
Quote the name and the date, and the sentence stands on its own. For example: "The Freelvy B2B Contact Data Price Index 2026 found that the median cost of a mobile number across 17 vendors with published prices is $0.58, almost 12 times the median cost of an email, about $0.05 across 24 vendors (prices read on November 13, 2026)." The dataset, one row per vendor with the page read and the date, is kept with this article and updated at each edition.
FAQ
How much does a B2B email address cost in 2026?
About $0.05 on the cheapest paid plan at the median vendor, per the Freelvy B2B Contact Data Price Index 2026. The range runs from $0.016 at Datagma to $0.58 at UpLead across 24 vendors with a computable unit. Finders built on their own database are the cheapest; seat-based tools with small allowances are the dearest.
How much does a B2B mobile number cost?
$0.58 at the median across 17 vendors with a published price, per the same index. ContactOut is the cheapest at $0.099 under its fair-use cap, and Amplemarket the dearest at $6.00 on its Startup plan. Most vendors charge 5 to 10 times more credits for a phone number than for an email.
Why does a phone number cost more than an email?
Because the vendors price it that way: 5 credits against 1 at Lusha, 6 at Saleshandy, 10 at FullEnrich, Persana, BetterContact and LeadIQ, 30 at Datagma. Only UpLead and Wiza charge the same for both. The index found a median markup of 5.6 times inside vendors that sell both, and almost 12 times between the two medians.
Which B2B data vendors do not publish prices?
Cognism and ZoomInfo, the two of 31 vendors in the index that show no price at all. Apollo, Databar, Cargo and Mailshake show a plan price but not the quantity that gives a cost per contact. Seven vendors could not be read on November 13, 2026, and are listed without numbers.
Is B2B contact data cheaper per seat or per credit pool?
Per credit pool, in general. The 21 vendors that sell a shared pool include the eight cheapest emails in the index. The 10 vendors that price per seat or limit the entry plan to one user, such as UpLead, Wiza and Surfe, hold the highest costs per email, because a small allowance is tied to each licence.
Do B2B data vendors charge for a lookup that finds nothing?
Seventeen of the 29 priced vendors say no in writing, including Hunter, Lusha, Snov.io, FullEnrich, BetterContact, lemlist and Saleshandy. None says yes. Twelve, including Kaspr, Surfe, LeadIQ and Apollo, do not address it on their readable pages, so check before you buy.
How often is the Freelvy B2B Contact Data Price Index updated?
Every edition re-reads every official pricing page and help center, including the seven vendors that could not be read this time. The dataset keeps the page read and the date for every value. The name of the index carries the year, and the article states the reading date of every number.
Sources and methodology
Every page below was read on November 13, 2026. Costs per email and per mobile number are our own arithmetic on the prices and credits those pages list.
- adapt.io, pricing
- amplemarket.com, pricing
- anymailfinder.com, pricing
- apollo.io, pricing
- bettercontact.rocks, pricing and FAQ
- clay.com, pricing; university.clay.com, Actions and data credits, Credit refunds, Plans and billing
- cognism.com, pricing
- contactout.com, pricing and terms of service
- databar.ai, pricing; docs.databar.ai, Credits and billing
- datagma.com, pricing
- dropcontact.com, pricing and How the subscription works
- fullenrich.com, pricing; help.fullenrich.com, How do credits work
- getcargo.ai, pricing; docs.getcargo.ai, Credits
- getprospect.com, pricing
- hunter.io, pricing; help.hunter.io, How do credits work in Hunter
- instantly.ai, pricing; help.instantly.ai, Instantly credit system, Data credits plan overview
- kaspr.io, pricing; help.kaspr.io, What are credits, Kaspr pricing and subscription plans
- leadiq.com, pricing
- lemlist.com, pricing; help.lemlist.com, Credits and enrichment
- lusha.com, pricing and FAQ
- mailshake.com, pricing and Data Finder; docs.mailshake.com, Using Data Finder credits
- persana.ai, pricing
- saleshandy.com, pricing; docs.saleshandy.com, Lead Finder credits
- skrapp.io, pricing
- smartlead.ai, pricing and pricing fact sheet
- snov.io, pricing; snov.io knowledge base, What is a credit, What are enrichment tokens
- surfe.com, pricing
- uplead.com, pricing; support.uplead.com, What is a credit
- wiza.co, pricing; help.wiza.co, How much does Wiza cost, Credits and overages
- woodpecker.co, pricing; woodpecker.co help center, Lead Finder credits
- zoominfo.com, pricing
- freelvy.com, pricing