Instantly costs $47 a month for sending only. Its entry bundle with lead data, Starter, costs $94 a month, because Instantly sells outreach, credits and CRM as three separate products.
Key takeaways
- Official Outreach plans, read on instantly.ai/pricing on September 23, 2026: Growth $47, Hypergrowth $97, Light Speed $358 a month on monthly billing; Enterprise on quote.
- Every plan includes unlimited email accounts and unlimited warmup, which is the genuinely unusual part of the offer.
- Lead data is a second meter. Instantly Credits run from $9 (150 credits, roughly 75 to 150 verified emails) to $197 and more a month per the official help center, so the realistic entry is the official Starter bundle at $94, Growth sending plus 1,500 credits.
- The official yearly toggle takes 20 percent off the sending plans ($37.60, $77.60 and $286.30) and 10 percent off the bundles and the larger credit plans.
- There is no permanent free plan; "no credit card required" describes a trial.
What does Instantly cost in 2026?
Monthly and annual prices and quotas come from the official pricing page, read with both billing toggles on September 23, 2026.
On monthly billing, the Hypergrowth card and Instantly's plans overview say 125,000 emails a month. The annual card, the "Compare features" table and the Scale bundle say 100,000. Plan on 100,000 if you pay yearly or buy the bundle.
Why is the real entry price $94, not $47?
The $47 plan buys sending capacity and nothing else. Leads come from a second product, Instantly Credits, which pays for the SuperSearch lead database and is billed on its own schedule. The official plans overview lists Nano at $9 a month for 150 credits, Growth credits from $47 for 1,500, Supersonic from $97 for 5,000, and Hyper from $197 for 10,000, with a 100-credit trial. Credits pay for lead search, enrichment, verification, the AI reply agent, the AI sales agent and website-visitor identification. A verified work email costs 1 credit when Instantly finds it and 2 when a data partner does, according to Instantly's credit system article, so Nano's 150 credits cover roughly 75 to 150 emails.
A team that wants to find and email prospects inside Instantly therefore pays for two meters, Growth sending at $47 and Growth credits at $47. Instantly sells that pair as its Starter bundle at $94 a month on the pricing page. The CRM is a third product, listed at $47 a month (Growth CRM) or $97 (Hyper CRM) in the plans overview. Skrapp's 2026 review identifies the credit system as the most common source of billing complaints.
What does a full Instantly stack cost at two scales?
Here is what the official meters add up to before any add-on.
- Solo or small team, 5,000 emails a month: Growth sending $47 plus Growth credits $47, about $94 a month. This is Instantly's Starter bundle, which costs $85 a month on annual billing.
- Scaling team, 100,000 emails a month: Hypergrowth sending $97 plus Supersonic credits $97, about $194 a month. This is the Scale bundle, which costs $175 a month on annual billing. Past 5,000 credits, the next step is Supersonic 2 at $147 a month for 7,500 credits, then Hyper at $197 for 10,000, according to the credit system article.
Adding the CRM, which the plans overview prices at $47 (Growth CRM) and $97 (Hyper CRM), takes these two setups to about $141 and $291 a month.
| Option | Price |
|---|---|
| Growth, sending only | $47/month |
| Freelvy Starter | €49/month |
| Starter bundle | $94/month |
| Starter bundle with Growth CRM | $141/month |
| Scale bundle | $194/month |
| Scale bundle with Hyper CRM | $291/month |
Where Instantly is genuinely good value
Unlimited email accounts and unlimited warmup on every plan, including the $47 one, is the offer no seat-priced competitor matches. For agencies and founders running many sending domains, this alone justifies the tool: Instantly does not meter seats either, so the cost per person is the plan price divided by headcount, as Cleanlist notes. Buy Instantly for the pipes, deliberately, and you will rarely regret it.
Where the bill surprises people
The bill surprises people in three places. The credit meter comes first, because the sending plan advertises the price and the data plan doubles it. The Hypergrowth email quota comes second, since it is 125,000 on monthly billing and 100,000 on annual billing. The third is that lead data is a separate meter, so teams that already own a data source can skip it and keep only the sending plan. For that comparison, see our Apollo alternatives guide, where Instantly appears as the sending-first option. If the separate meters are what sent you looking, our Instantly alternatives guide sorts the replacements by complaint. If you are choosing between Instantly and its closest rival, our Smartlead vs Instantly comparison prices both at 2,000, 10,000 and 30,000 contacts a month. Our guide to Smartlead pricing plans explains how active leads and add-ons change the monthly bill.
Where Freelvy fits
Instantly sells sending, lead data and CRM as three separate meters, and its sending meter is very good value. Freelvy is our product, an AI sales platform. It works the way ChatGPT or Claude does: you describe the customer you want in one prompt, and Freelvy searches 40+ live sources at query time (maps, official company registries, job boards, storefronts and ad libraries) rather than filtering a stored database. It then enriches every row with verified contact data, 18 providers in cascade for emails and 12 for phone numbers, and writes and sequences the outreach from the same brief. The waterfalls find and verify more than 92% of emails and find more than 90% of phone numbers. Search, enrichment and the sequencer sit in one thread instead of three tools. Plans start at €49 per month for 1,500 credits, team members are unlimited on every plan, and a row that fails verification is never delivered and never billed.
Teams that only need sending volume should keep Instantly. Teams that want the list, the enrichment and the sequence to come out of one brief, on one plan, use Freelvy. There is a free 7-day trial, no credit card, at freelvy.com.
How we verified these numbers
Instantly's pricing page, with its monthly and yearly toggles, was read on September 23, 2026, together with two articles of Instantly's help center dated July 17, 2026, the plans overview and the credit system. The per-seat arithmetic follows Cleanlist's September 2026 guide, and the billing complaints come from Skrapp's 2026 review, both linked in the text.
FAQ
How much does Instantly cost per month?
Sending starts at $47 a month (Growth: 1,000 uploaded contacts, 5,000 emails), then $97 (Hypergrowth) and $358 (Light Speed), per the official pricing page on September 23, 2026. Lead data is billed separately through Instantly Credits, from $9 to $197 and more a month, and the Starter bundle that combines Growth sending with 1,500 credits costs $94.
Does Instantly have a free plan?
Instantly has no permanent free plan. The pricing page states that no credit card is required to get started, which describes a trial. The official plans overview sets that trial at 250 uploaded contacts and 1,000 emails, plus 100 trial credits for the lead database. Every ongoing use of sending or data is a paid plan.
Is Instantly billed per seat?
No. Instantly does not meter workspace seats or email accounts: every plan includes unlimited email accounts and unlimited warmup. The cost per person is the plan price divided by your headcount, which makes it unusually cheap for agencies running many domains.
What are Instantly Credits used for?
Credits pay for everything beyond sending: lead search in the SuperSearch database, enrichment, email verification, the AI reply agent, the AI sales agent and website-visitor identification. The official help center lists Nano at $9 for 150 credits, Growth from $47 for 1,500, Supersonic from $97 for 5,000 and Hyper from $197 for 10,000.
Is Instantly cheaper on annual billing?
Yes. On September 23, 2026, the yearly toggle of instantly.ai/pricing shows 20 percent off the sending plans (Growth $37.60, Hypergrowth $77.60 and Light Speed $286.30 a month) and off Growth credits ($37.60). Supersonic and Hyper credits drop by 10 percent, to $87.30 and $177.30, and the bundles by 10 percent, to $85, $175 and $500.
Sources and methodology
All pages below were consulted on September 23, 2026. Prices from official pages are stated directly; figures from third-party analyses are attributed in the text.
- instantly.ai, pricing
- help.instantly.ai, articles 10273259 instantly plans overview
- help.instantly.ai, articles 11381241 instantly credit system
- cleanlist.ai, blog 2026 09 01 instantly pricing guide
- skrapp.io, blog instantly pricing