Research and tracking

Playbooks to understand a market, competitors, press and reviews, with no commercial goal.

50 playbooks

50 playbooks

Follow a competitor's ads

Which messages, offers and channels: your competitors' active ads.

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Show me the active ads of these competitors [list] on Meta, Google, LinkedIn and TikTok, and summarise their messages.

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Find a competitor's customers

The list of customers a competitor names publicly.

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List the customers these competitors name publicly [websites, 5 at most].

See playbook

Follow a competitor's pages

Pricing, team, jobs: a page that changes is flagged to you.

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Follow the pricing, team and jobs pages of these competitors [websites] and alert me to every change.

See playbook

Read the reviews of your competitors

What users love and hate about your competitors, updated continuously.

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Track the reviews of these competing software [list] and summarise complaints and praise each week.

See playbook

Analyse a product's reviews

Read a product's reviews on comparison sites at once and draw out the themes.

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Read the reviews of the product [name] on G2 and summarise the main themes: strengths, weaknesses, reasons for leaving.

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Follow the movements on a competitor's LinkedIn page

Name, headquarters, logo, displayed headcount, accelerator: a page that moves announces a decision.

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Follow the LinkedIn pages of these competitors [list] and alert me to every important change.

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Read a competitor's keywords

A site's Google keywords, and its search competitors.

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Give me the main Google keywords of [competitor website] and the sites competing for the same keywords.

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Read a competitor's paid keywords

A competitor buying more or fewer Google keywords is changing strategy.

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Track the Google keywords bought by these competitors [websites] and alert me when they buy more or fewer.

See playbook

Follow a competitor's traffic

Rising or falling audience, new countries or languages on a competitor's website.

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Track the traffic of these competing sites [list] and alert me to variations and new markets.

See playbook

See who interacts with your competitors

People who react or comment on competitors' posts, without turning it into a campaign.

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Show me who reacts to the recent posts of these competitors [LinkedIn pages] and which companies they belong to.

See playbook

Read a company's tech stack

The tools a site uses: analytics, payments, e-commerce, marketing.

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Tell me which tools these sites use [list]: analytics, payments, CRM, e-commerce.

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Follow a market theme

A theme, a competitor or a company: the useful articles summarised each week.

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Run a market tracking on [theme, competitor or company] and send me a summary every week.

See playbook

Follow the press on a company or topic

Articles, releases, public statements: everything coming out on your targets.

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Track the press on these companies [list] and alert me to articles, launches, partnerships and awards.

See playbook

Read earnings and annual reports

Quarterly results and new annual reports of the companies you follow.

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Alert me when these companies [list] publish results or an annual report that mentions [topic].

See playbook

Follow Substack newsletters

A new article from a newsletter in your sector, summarised and ranked.

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Follow these Substack newsletters [addresses] and alert me to every new article or switch to paid.

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Find where you are mentioned in newsletters

A company or topic cited in Substack newsletters.

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Alert me when [my company, a competitor or a topic] is mentioned in Substack newsletters.

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Find who talks about your topic on podcasts

Guests on podcasts and videos about your topic: never the host.

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Find me [20] people who were guests on podcasts or videos about [topic] in the last [6] months, with the passage quoted.

See playbook

Listen to social networks on a topic

Facebook, Instagram, Reddit, X: what is said about your brand or market.

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Listen to social networks [Reddit, X, Facebook, Instagram] on [brand or topic] over the last [30] days and summarise the themes and complaints.

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Mine publicly expressed pain

The exact phrases your buyers use to describe their problem.

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Search LinkedIn, X and Reddit for how [titles] describe the problem [problem] and give me the most frequent phrasings.

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Search patents on a topic

Who files what and when: the patent landscape of a field.

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Search patents on [topic] filed or granted in the last [2] years and rank applicants by volume.

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Track trademarks

A mark close to yours is filed: you know the same day.

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Track trademark filings close to [my brand or a word] in [country] and alert me to new filings.

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Track a brand's domain names

New domains registered around a brand: defence or competitor tracking.

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Track new domain names containing [brand or word] and alert me to every registration.

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Follow a rule with a deadline and its exposed companies

The text, the deadline, the sectors and size targeted, then the companies affected.

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Explain the rule [name or topic] to me: official text, deadline, sectors and company size targeted. Then list [20] exposed companies.

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Follow lawsuits, sanctions and recalls

Companies named in a lawsuit, sanctioned by an authority or recalling a product.

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Track lawsuits, sanctions and product recalls in the [sector] sector and alert me to the companies involved.

See playbook

Showing 24 of 50

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